Jakarta, 27 August 2025 – PT Bank SMBC Indonesia Tbk (SMBC Indonesia) has consistently promoted sustainable social and environmental empowerment through its Daya program, which was first launched in 2011 to create meaningful impact. As a testament to this commitment, SMBC Indonesia is once again holding Daya Fest 2025, taking place on 27–29 August 2025 at Menara SMBC, Jakarta.
With the theme “Growing Collaboration, Sustainable Impact”, Daya Fest 2025 highlights SMBC Indonesia’s pledge to support Indonesia’s sustainable growth. More than just an annual event, Daya Fest is part of the bank’s Daya program — a hallmark initiative that sets SMBC Indonesia apart alongside its digital innovations.
Speaking at the opening of Daya Fest 2025, Neli Yana, Director of Artisanal Crafts at the Deputy for Cultural and Creative Design, Ministry of Creative Economy, said: “Daya Fest 2025 shows how the private sector and government can join forces to empower Indonesia’s creative MSMEs. We hope this initiative continues to grow, helping MSMEs play a lasting role in strengthening the national economy. SMBC Indonesia’s program is also in line with the government’s vision under AKSI 2025 — encouraging MSMEs to tap the domestic market’s full potential and expand abroad through training, wider market access, and a stronger digital ecosystem.”
Henoch Munandar, President Director of SMBC Indonesia, said: “Daya Fest reflects our strong commitment to empowering communities by supporting MSMEs, building financial literacy, and promoting sustainable living. Our goal is for the four pillars of Daya to deliver more than just ongoing programs — they should create real, practical impact that people can easily apply in their everyday lives.”
Reflecting Daya’s four pillars, building personal capacity, financial literacy, business growth, and sustainable living, Daya Fest 2025 brings together a diverse line-up of activities:
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Selendang Mayang, the annual bazaar that opens wider market opportunities for SMBC Indonesia’s MSME partners.
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Inspirational Empowerment Classes, featuring leading voices including:
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Raditya Dika, writer, comedian, actor, and director
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M. Bijaksana Junerosano, CEO & Founder of Waste4Change
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Irzan Raditya, Co-Founder & CEO of Kata.ai
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Theo Derick, entrepreneur, investor, and content creator
Between January and June 2025 alone, the Daya program hosted 4,786 activities, engaging almost 4.8 million participants — a clear reflection of SMBC Indonesia’s commitment to building more meaningful lives.
SMBC Indonesia Helps MSMEs Manage Finances with Jenius Bisniskit
SMBC Indonesia also provides tangible support for business owners through Jenius Bisniskit, an additional application designed to manage business operations. Jenius Bisniskit simplifies processes for entrepreneurs starting or growing their businesses, while enabling them to accept QRIS payments in line with Bank Indonesia’s program.
“Jenius Bisniskit is one of the clearest demonstrations of our commitment to delivering digital solutions that are relevant, inclusive, and sustainable for business owners. This innovation was introduced and developed through a co-creation process with digitally savvy communities to meet operational needs in a simpler and more integrated way,” said Febri Rusli, Digital Banking Product and Innovation Head at SMBC Indonesia.
SMBC Indonesia will continue to support and empower communities through a wide range of initiatives, aiming to deliver positive, inclusive, and sustainable impact for Indonesia’s economic growth.
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